Category Archives: new website

The evolution of Sports Social Media

I was recently invited to get involved with a social media start-up called JockTalk ( I am a bit of a cynic when it comes to new social media ventures because I am the type of person who likes the ones I use and use the ones I like and that keeps the paying field small – mainly LinkedIn, Twitter and Facebook (a bit and mainly for the kids). However, the more I heard about JockTalk the more convinced I became that this is the future of sports social media.

Photo of stage at DEMO12

There are a number of social media plays trying to fix the “monetisation of Twitter” problem and JockTalk certainly addresses this opportunity. A revenue share with athletes means that the content created can be monetised through ad revenue. However, what is really great about JockTalk is the level of fan engagement built-in. It is obvious when you get under the hood, that athletes have been involved in scoping it because each feature fulfils a flaw in the way Twitter supports fan:athlete engagement. There is a Q&A section, athletes can rank top fans and the platform publishes to Twitter and Facebook so it doesn’t require a massive behavioural change for athletes and fans to get involved.

What I most like about JockTalk is that it is designed to deal with all sports. As a fan this is crucial because like many fans, I enjoy multiple sports. I don’t want to go to a different social media platform for each set of athletes (soccer, Rugby, Baseball, Cricket etc.) I want to be able to put all my sport in one place. As a Twitter user with two profiles – one work and one social I already have compartmentalised my business Tweeting from my sports Tweeting and so JockTalk allows me to enhance this even further. The site is in Beta but you can take a peek here:

The team is presenting at DEMO12 this week and I can’t wait to see the feedback. It is often said that the simplest things are the most effective and JockTalk’s simplicity and power are sure to be a hit.

Blunden Consulting – it’s alive!

Now that I have customers, I suppose I have to come clean and reveal that “Blunden Consulting” is up and running and open for business. I have created a page in my blog that offers a bit more information about what I actually do now that I am an independent consultant, and thanks go to the advice and guidance of colleagues and friends as I have nailed it down – you know who you are.

I plan to blog a little more (I am not sure doing much less would be possible) and change the content I write about to include some of the areas I am working in that are not user and customer experience. Twitter will no doubt continue to be my channel of preference however. (@pblunden by the way)

I am grateful to the clients who have already engaged me, and my thanks to you all; it has made the transition from full time CEO to independent consultant so much easier to cope with. I can of course fit a couple more in and so if you feel you can benefit from my particular brand of advice, please do get in touch.

New website for guitar studies

My seven year old son is learning to play the guitar at school and so when I read about the launch of “academy of guitar studies” I thought I’d take a look. I have been playing guitar on and off myself for about 25 years and this year decided to learn lead guitar, having been primarily a chord monkey so far. The press release suggested this website would be a resource for anyone learning or playing the guitar and so I thought it would be useful to both of us.

One of the most useful resources for learning to play guitar is YouTube. I know a number of people who log in to view video lessons that show how to play different riffs and chord sequences and providing you can either read music or use tabs then you can get pretty much everything you need with a bit of diligent searching. The problem is that you have to wade through a lot of irrelevant stuff to find the good. I have also used which provides a wide range of resources and through this website you can access a range of additional websites that provide video guitar lessons, product information, and much more.

So back to the grandly named “academy of guitar studies”. The site is a dissapointment as it is essentially an online shop dedicated to books about learning to play the guitar. The homepage doesn’t communicate what the website proposition is at all other than through the misleading tagline “your one stop shop for guitar education and accessories”. Clearly it isn’t.

It is handy to have all the books in one place and the menu structure has some interesting categories in it that assist you with finding music for special occassions or different types of music, but there is no search function. Also, you have to sign up to see a newsletter rather than get a look at why you might want to sign up (I didn’t). The price check I did against Amazon came out on par so if you are a regular Amazon customer I can’t see any reason why this website might make you order from it. Search yes; order no.

So not a one stop shop unless all you need is a new book and you are having trouble finding something specific.