Category Archives: Sports social media

Sport and social media – west coast perspective

Brendon Kensell, Managing Partner of Kensell & Co, an M&A and corporate growth consultancy, has just posted a piece on sports and social media.  Some of the stats Kensell quotes are astounding with 460 million fans who ‘like’ sports teams on Facebook and almost 100 million fans ‘follow’ teams on Twitter. But he suggests fans are getting frustrated with the one-way nature of Twitter and that the time is right for new sports social media start-up – JockTalk.

JockTalk provides fans and athletes with far richer engagement opportunities than are currently available through existing social media platforms. Because JockTalk publishes to Twitter and Facebook fans who are not interested in richer engagement can still listen to what the athletes they follow have to say. But, for those fans who want a proper, two-way conversation JockTalk provides the ideal platform.

JockTalk fills a number of the holes that exist in Twitter. It allows for 300 characters instead of 140 available in Twitter and the different is incredible. I wonder who decided 140 characters was enough? It is hard to even ask the question in 140 characters and whilst it does avoid waffle for athletes and fans they seem to need and want more.

Sports social media is changing and whilst existing platforms like Twitter and Facebook are trying to keep up, the time is right for a new player.

 

Rooney and Wilshere’s Nike advertising on Twitter banned

The future of Twitter advertising was thrown into turmoil today by the ASA’s action banning the campaign by Nike. The BBC covered the story earlier today and explained that the ASA were unhappy that Rooney and Wilshere had promoted Nike without it being explicit that it was advertising. http://www.bbc.co.uk/news/technology-18517668

I think you have to be a pretty stupid sports fan given the state of sports media advertising and sponsorship to believe that Rooney and Wilshere love Nike so much that they are going to mention them on Twitter without it being part of a sponsorship agreement. It was hardly a sophisticated ploy to dupe the public and I have heard far worse. For example, bogus fan accounts being set up to ask a player what boots he wears and thereby allowing the athlete to reply subtly promoting his sponsor.

The pace of change in sports social media and social media advertising is such that authorities will struggle to keep up. Without a sophisticated knowledge of social media advertising they stand little chance understanding the way it is being used for promotional purposes and run the risk of driving it underground. Perhaps the solution is from new social media platforms that focus on the specific vertical markets such as sports which is the domain of JockTalk.

JockTalk is a sports social media platform for true fans and athletes that publishes to Twitter, Facebook and other social sites and enables athletes to monetise the content they are creating in a legitimate way. For many, they share all or part of the advertising revenue they earn with the good causes they support as the platform is set up to do this as a direct request from athletes – they’re not all bad!

That said, athletes can still promote sponsors and brands through the content they publish on JockTalk and you only have to look at Spanish footballer Iniesta to see that this is the way sports social is going. Iniesta has million’s of followers and promotes to them all the time but often no more subtly that Rooney and Wilshere. New rules are needed for a new world where sports social media is breaking down previously unknown boundaries.