I am on holiday this week and right now I am sat pool side in the beautiful Tenerife resort of Los Gigantes. As usual I am trying to read a book, a page at a time, as I juggle the (not entirely unreasonable) demands of my three children with my own needs. The book I am reading is by three time Pulitzer Prize winner Thomas L. Friedman titled “The World is Flat”.
It is an excellent book and even though I am only half way through I have found it thought provoking and informative. It is a must read for anyone in business now, whether large or small. My only reservation is that in many ways the book is ahead of its time – despite the various current and historical examples and case studies.
As I write, the third day of the fifth Ashes test is about to get under way. Last night England bowled Australia out for 160. In an ideal world, I’d like to log in to my Sky Player and watch the 3rd day unfold – but I can’t. The licensing laws apparently won’t allow it so despite paying my monthly subscription, Sky is getting two weeks of my money for very little service delivery. In a truly flat world I would be able to access any of my entertainment services wherever I am and when ever I want to.
One of the stories in the book is about Friedman’s daughter searching addresses through Google by using phone numbers and considering her Mum to be almost backward when she asks if she has brought an address book. That was 2004 and I wonder now what would be the expectations of her and other teenagers like her?
I am far from being a teenager and I am already impatient for a flatter world. I am having to type this blog post in open office writer and then copy and paste it in to the blog because the Internet connection is so unstable. Even if it were stable I still couldn’t do what I want to and access my paid for entertainment.
The world may well be flat if you are UPS, Google or Infosys, but if you are an individual there are still quite a few bumps in the road. Having said that, the fact I can sit here, pool side on my laptop and access the Internet at all, is a world away from just a few years ago. In another 5 years I would expect the connections issues to be a thing of the past. Licensing however, is a political issue that won’t go away any time soon.