Big data, big opportunity

I visited Adtec today and attended various presentations and seminars. One of these was delivered by Fabric/Infosys and talked about Big data and to kick it off presented some interesting data facts I want to share. You might be surprised to know that:

  • Amex is 85% certain of who will divorce based on transaction data
  • Twitter is 97.3% accurate in reporting box office takings and more accurate than the film organisation responsible for making these forecasts
  • Google’s data predicting flu (influenza) trends is more accurate than The Centre for Disease Control

There was another statistic about Facebook being more accurate than Gallup weekly polls in predicting a political outcome (I think from mid-terms) but the pace was so fast I missed it. After a quick Google search I only found less accurate claims such as this: click link.

Another amazing stat., although not from this session is that 90% of all the data in the world was created in the last two years.

So “Big Data” is hot and a term that will grow in use.

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