Tag Archives: facebook

Sport and social media – west coast perspective

Brendon Kensell, Managing Partner of Kensell & Co, an M&A and corporate growth consultancy, has just posted a piece on sports and social media.  Some of the stats Kensell quotes are astounding with 460 million fans who ‘like’ sports teams on Facebook and almost 100 million fans ‘follow’ teams on Twitter. But he suggests fans are getting frustrated with the one-way nature of Twitter and that the time is right for new sports social media start-up – JockTalk.

JockTalk provides fans and athletes with far richer engagement opportunities than are currently available through existing social media platforms. Because JockTalk publishes to Twitter and Facebook fans who are not interested in richer engagement can still listen to what the athletes they follow have to say. But, for those fans who want a proper, two-way conversation JockTalk provides the ideal platform.

JockTalk fills a number of the holes that exist in Twitter. It allows for 300 characters instead of 140 available in Twitter and the different is incredible. I wonder who decided 140 characters was enough? It is hard to even ask the question in 140 characters and whilst it does avoid waffle for athletes and fans they seem to need and want more.

Sports social media is changing and whilst existing platforms like Twitter and Facebook are trying to keep up, the time is right for a new player.

 

The Digital Prairie – still up for grabs

I have recently completed a digital marketing audit for an SME in a fairly niche sector involving enterprise software. It has reminded me that the digital opportunity is still largely unknown in some sectors and first mover advantage exists for the brave and nimble. Although the main thrust was PPC and Natural Search performance, I also reviewed use of social media – partially toward better natural search results.

I looked at seven companies in the sector and evaluated their use of LinkedIn, Facebook, Twitter, YouTube and Wikipedia. The following table sets out what I found:

Top Level Audit findings

The difference between Company 6 and Company 1 is dramatic. Both are successful businesses but only one uses Social Media channels in a meaningful way. It is no surprise that Company 6 also has the best natural search performance and also engages with PPC – one of only two of the companies reviewed to do so.

Clearly not all buyers are engaged with digital marketing channels and so companies can still be successful without engaging in the space. All the companies I looked at had a website and although some were better than others I suspect all are supporting the sales cycle. However, it is clear that the Internet is becoming increasingly important in generating leads in the majority of sectors and so there is catching up to be done.

Trade between individuals, companies and even countries is as a result of networks, and networks exist both on and offline. Just because companies are not engaged with digital networks doesn’t mean they are disconnected entirely. However, throughout history human beings have migrated to faster, simpler, sexier means of communication and the social media channels reviewed above fit that criteria.